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Island County Public Health

Role: Bilingual Engagement  Consultant

June 2024 — July 2026

About the agency: Island County Public Health protects and improves the health of Island County residents by focusing on environmental health (water/septic, food safety), community health (disease prevention, maternal/child health, nutrition), data assessment (tracking trends, disparities), and emergency preparedness.

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As a Bilingual Engagement Consultant, I managed and developed Spanish-language communication initiatives across digital and community outreach channels, including:

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  • Spanish social media strategy & management

  • Paid campaign development in Meta Ads Manager

  • Original graphic design and bilingual content creation

  • Translation & transcreation of public health materials

  • Plain-language Spanish adaptation

  • Community outreach support

  • Analytics reporting & presentations to leadership every six months

  • Collaboration with leadership teams and community health workers

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While some materials originated from external agencies, I created original graphics, campaigns, captions, and culturally tailored content specifically for Spanish-speaking audiences.

Project context:

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Island County Public Health needed more accessible and culturally appropriate communication for Spanish-speaking residents. The goal was not only to translate information, but to create outreach that felt understandable, relevant, and trustworthy for the Latino community.

To better understand community needs, I independently developed and conducted an initial survey and focus group with 30+ Latino residents. The findings helped shape communication strategies, preferred platforms, and health topics prioritized throughout the project.

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Food safety campaign.

Key Projects & Initiatives: “Smiley the Dentist Mouse”

One of the projects I’m most proud of was the development and promotion of a bilingual children’s book focused on oral health education: Smiley the Dentist Mouse / Smiley la Ratona Dentista. 

  • Co-created Smiley the Dentist Mouse / Smiley la Ratona Pérez, a bilingual children’s book focused on oral health for kids

  • Led story concept, writing, cultural adaptation, and project coordination

  • Worked with illustrators and partners to ensure cultural representation and age-appropriate messaging

  • Designed supporting educational activities for classroom and community use

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The book was distributed digitally and through local outreach efforts, including:

  • WIC programs

  • Pediatric Associates of Whidbey Island

  • community health workers

  • local families

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Impact:

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  • Grew the Spanish Facebook audience by 69%

  • Increased page traffic by 681% during the reporting period 

  • Increased content interactions by 209% and total views by 193%

  • Produced up to +400 pieces of bilingual public health content

  • Launched and managed two Spanish-language communication channels from scratch: Facebook and WhatsApp

  • Created culturally tailored campaigns focused on measles awareness, preventive care, nutrition, mental health, etc.

  • Presented analytics and engagement reports directly to leadership teams every six months

Tools and skills:

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• Meta Business Suite • Canva • Meta Ads Manager • Community Outreach • Paid Social Campaigns

• Translation & Transcreation • Plain Language Communication • Analytics Reporting • Audience Engagement • Visual Storytelling

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